Uploads by gleonhard

Keynote presentation: future of media & content (Futurist Gerd Leonhard Wiggin DES 2012)

gleonhard — Sat, 19 May 2012 05:37:08 +0000

	Keynote presentation: future of media & content (Futurist Gerd Leonhard Wiggin DES 2012) This is the complete video of my keynote at the Wiggin Digital Entertainment Summit in London, April 2012. Original video is youtu.be The PDF can be downloaded at db.tt Topics: the future of media, social-local-mobile, piracy and what to do about it, video monetization, paywalls etc	From: gleonhard Views: 174 12 ratings
	Time: 31:26	More in People & Blogs

Future of Business & Communications: Futurist, Keynote Speaker Gerd Leonhard

gleonhard — Wed, 09 May 2012 10:57:02 +0000

	Future of Business & Communications: Futurist, Keynote Speaker Gerd Leonhard This is the entire video of my presentation at Olavstoppen in Stavanger, Norway, May 4, 2012; original version is at youtu.be Thanks to Olavstoppen for making this available. The Future of Business & Communications. Social. Local. Mobile. Cloud. And why Data is the New Oil. Futurist and CEO of TheFuturesAgency Gerd. Leonhard was the keynote speaker at the Olavstoppen POL conference on May 3rd 2012 in Stavanger, Norway. More information: www.olavstoppen.no You can download the PDF and the .mov file via my blog at gerd.fm	From: gleonhard Views: 96 4 ratings
	Time: 01:03:08	More in People & Blogs

Futurist Gerd Leonhard Talk: Open is King: The Future of Media (Amsterdam 1/ 08)

gleonhard — Wed, 09 May 2012 10:05:02 +0000

	Futurist Gerd Leonhard Talk: Open is King: The Future of Media (Amsterdam 1/ 08) The entire video of Media Futurist and Author Gerd Leonhard's talk at the Experience Economy Event in Amsterdam, Jan 25, 2008. Gerd previews some of the concepts in his 3rd book "Open is King" (eta late 2008), addressing topics such as the open content ecosystem, copyright vs usage right, the shift from Push to Pull, the rise of the usator, the power of UGC, paying with attention, why friction is fiction, and much more. www.mediafuturist.com for more details, www.futuretalks.com for more videos (with fellow futurist Glen Hiemstra). Produced by Jonathan Marks criticaldistance.blogspot.com The event: www.experience-economy.com Download the slides at tinyurl.com Gerd Leonhard: Media Futurist, Author, Advisor The Wall Street Journal calls Gerd one of the leading media futurists in the world. He is the Co-Author of the influential book "The Future of Music" (2005, Berklee Press), as well as the author of "Music2.0" (just released), and of "Open is King - The Future of Media beyond Control" (eta: late 2008). Gerd's background is in Music (he won the Quincy Jones Award in 1986 and is a graduate of Boston's Berklee College of Music) as well in Technology and the Internet (former CEO of LicenseMusic Inc, currently CEO of Sonific.com). Gerd's work focuses on where Content & Media overlap with technology, communications, lifestyles and culture, and he is considered a leading expert on topics such as mobility and mobile entertainment, future media scenarios (incl. broadcasting / TV <b>...</b>	From: gleonhard Views: 19 0 ratings
	Time: 01:22:24	More in Music

Copyright 2.0: The Future of Copyright, by Gerd Leonhard, Media Futurist

gleonhard — Wed, 09 May 2012 09:43:58 +0000

	Copyright 2.0: The Future of Copyright, by Gerd Leonhard, Media Futurist Media Futurist Gerd Leonhard on the Future of Copyright * An actual distinction between 'Copy' vs 'Performance' of music no longer exists * Even if that difference could be maintained: the 'Selling of Copies' of music (CDs or downloads) is no longer a growing business, or a sustainable model * The exclusive right to 'make copies' is becoming impossible to enforce * Criminalization of Sharing and Policing of Web-Access is not the kind of 'Justice' our society can afford (see my response to Paul Mc Guinness' speech at Midem 2008 here) * New Permissions & 'Usage-Rights' for Digital Music can and will solve this problem * Do we want the Fair Remuneration of the Creators or do we prefer - at all costs - to maintain the Industry's Control over the Users fka Consumers? Gerd Leonhard	From: gleonhard Views: 35 0 ratings
	Time: 14:01	More in Entertainment

Data is the new Oil, Publicy vs Privacy. Futurist / Keynote Speaker Gerd Leonhard SwissNex

gleonhard — Sun, 29 Apr 2012 17:35:53 +0000

	Data is the new Oil, Publicy vs Privacy. Futurist / Keynote Speaker Gerd Leonhard SwissNex This is the complete version of my presentation at the SwissNex San Francisco event 'Data is the new Oil' on April 11, 2012, see swissnexsanfrancisco.org You can download the slides used in this video via db.tt The entire 2 hours (ie including all speakers) can be watched at ForaTv: gerd.fm Gerd Leonhard, CEO of The Futures Agency, discusses the business, politics, and ramifications of big data and privacy.	From: gleonhard Views: 92 1 ratings
	Time: 23:55	More in Science & Technology

Risks of Social Media Gerd Leonhard Futurist Keynote Speaker at SwissRe RiskTalk Zurich

gleonhard — Sun, 29 Apr 2012 10:01:53 +0000

	Risks of Social Media Gerd Leonhard Futurist Keynote Speaker at SwissRe RiskTalk Zurich From my talk at SwissRe see cgd.swissre.com (also has links for the PDF download) The Risk Talk series of the Swiss Re Centre for Global Dialogue brings together international experts and practitioners to discuss current and future economic, political and societal risks and opportunities. "Facebook is going public. The company said it had 845 million daily active users on average in February 2012 and reported net income of $1 billion on $3.7 billion in revenue. According to Mark Zuckerberg, the company's CEO, "Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected." As the numbers tells us, social media is nonetheless big business. It comes however with a price, as social media brings into play notions of self, privacy, how we connect and the price we are willing to pay for it. How are financial firms using social media? Many are playing it safe, using social media sites for branding, marketing, and fostering financial literacy. Others are becoming more innovative using social media to connect more directly with people and even using social websites as a point of sales. As with any technological advance, the opportunities are not decoupled from risks, both known and unknown, which were the focus of this event" Thanks to SwissRe for supplying the video	From: gleonhard Views: 88 1 ratings
	Time: 23:14	More in People & Blogs

The Future of Business: HBR Poland Keynote: Futurist & Keynote Speaker Gerd Leonhard

gleonhard — Sat, 28 Apr 2012 11:57:00 +0000

	The Future of Business: HBR Poland Keynote: Futurist & Keynote Speaker Gerd Leonhard This is the complete video of my keynote at the HBR Poland conference in Warszawa March 16 2012 see www.hbrp.pl You can download the PDF with my slides via db.tt (creative commons non-commercial attribiution licensed) Topic: "The future of business: how to benefit from the global shift to a networked society" The Internet, or to be more precise, the mobile and social 'Internet 2.0' that has exploded in the past 2 years, is dramatically changing the way we find and are found, how we relate to our customers (and vice versa), and by extension how we buy and sell. In a networked society, the-people-formerly-known-as-consumers are becoming more powerful by the minute; transparency rules and more often than not, interaction comes before transaction and attention is the currency. In this digital world, data is indeed the new oil, brands are publishers, and ecommerce almost entirely becomes mobile and social - and this has significant impact on B2B sectors, as well. Gerd will share his foresights on where things are headed in the next 3 years, provide examples of best practices and illustrate the biggest opportunities and how to prepare for them. The future of business is interdependent, real-time, social, local and mobile - get ready.	From: gleonhard Views: 357 7 ratings
	Time: 01:22:23	More in People & Blogs

About Privacy, Big Data and Facebook (from SwissNex event April 11, 2012)

gleonhard — Sat, 28 Apr 2012 09:18:01 +0000

	About Privacy, Big Data and Facebook (from SwissNex event April 11, 2012) Thanks to Fora TV for making this available see youtu.be More details at www.mediafuturist.com Complete video of the entire session is at: fora.tv Gerd Leonhard, CEO of The Futures Agency, discusses the business, politics, and ramifications of big data and privacy. Leonard argues that there is a trade-off to free social media services. Data is exploding all around us: every 'like,' check-in, tweet, click, and play is being logged and mined. Many data-centric companies such as Google are already paying us for our data by providing more or less free services. Join leading futurists at swissnex in a debate co-organized by Switzerland's The Futures Agency (TFA) on data as today's key global resource. Is data the new oil? Data will become a key currency, as it is a virtually limitless, non-rival, and exponentially growing good. Do we need regulations or trust frameworks to deal with it? Can data really be safeguarded in an entirely free-market system governed by commercial interests? What will Generation AO (always-on) share with whom, when, where, and how? And if data is the new oil, how do we avoid wars and global conflicts fought over it?	From: gleonhard Views: 26 0 ratings
	Time: 03:06	More in People & Blogs

From Ego to Eco: Futurist and Keynote Speaker Gerd Leonhard at EcoSummit 2012

gleonhard — Wed, 04 Apr 2012 15:35:05 +0000

	From Ego to Eco: Futurist and Keynote Speaker Gerd Leonhard at EcoSummit 2012 Futurist and Keynote speaker Gerd Leonhard at EcoSummit 2012 in Berlin (ecosummit.net speaking on "the journey from Ego to Eco", see the slideshow here: www.slideshare.net More on the Ego To Eco topic can be found at www.gerd.fm Original post via EcoSummit and youtu.be	From: gleonhard Views: 528 3 ratings
	Time: 29:49	More in People & Blogs

Futurist and KeynoteSpeaker Gerd Leonhard talks the future of social media and communications

gleonhard — Sat, 31 Mar 2012 19:07:00 +0000

	Futurist and KeynoteSpeaker Gerd Leonhard talks the future of social media and communications This is a new video with a short and to-the-point interview with TFA's CEO, Gerd Leonhard, produced by marketing magazine The Drum at Digital London, see www.thedrum.co.uk about the future of social media and how it will impact us. Most important: in a digital society, you can't FORCE people to pay, you can only ATTRACT them to pay. Original video is at youtu.be - thanks to everyone at Drum Magazine	From: gleonhard Views: 244 2 ratings
	Time: 07:34	More in People & Blogs

Interview: Futurist and Keynote Speaker Gerd Leonhard at Digital London: From EGO to ECO

gleonhard — Sat, 17 Mar 2012 11:25:40 +0000

	Interview: Futurist and Keynote Speaker Gerd Leonhard at Digital London: From EGO to ECO Futurist Gerd Leonhard interviewed at Digital London 2012 (original video is here: youtu.be ) Topics: sustainability, making money in a networked society, control versus trust, access versus ownership, future of content, climate change and global warming, how to become a networked company, why interdependence is the future	From: gleonhard Views: 119 0 ratings
	Time: 11:57	More in People & Blogs

Making a living with music in a digital world - Futurist Keynote speaker Gerd Leonhard (MIDEM 2012))

gleonhard — Mon, 27 Feb 2012 14:43:53 +0000

	Making a living with music in a digital world - Futurist Keynote speaker Gerd Leonhard (MIDEM 2012)) This is the complete video of my presentation at MIDEM 2012 (Midem Academy), courtesy of www.midem.com and blog.midem.com touching on topics such as the future of music in a digital, social and networked society, the need for a public music license, why mobile is first, using social media to promote yourself, branding 2.0, the principles of inter-connected ecosystem of music, and much more. You can download the PDF with my slides here: gerd.fm Video is under copyright from Midem (ask them;) Slides are provided under creative commons attribution non-commercial license by Gerd Leonhard	From: gleonhard Views: 754 18 ratings
	Time: 01:07:52	More in People & Blogs

Broadband Futures and the Future of ICT: Futurist and Keynote Speaker Gerd Leonhard

gleonhard — Fri, 24 Feb 2012 08:34:13 +0000

	Broadband Futures and the Future of ICT: Futurist and Keynote Speaker Gerd Leonhard This is the video with my entire keynote speech (67 minutes) from the Future with High Speed Broadband Conference in Auckland, New Zealand on February 23, 2012. Topics: Transformational Technologies and Creating new demand for ICT services - The Future of Broadband and ICT -, in detail: the coming telemedia convergence, the future of content in a hyper-connected society, social networks are cable TV without the cable, why open standards are crucial, why and how data is the new oil, how Control is being replaced by engagement and involvement, why sustainability becomes even more important, the shift from egosystems versus ecosystems, the new drivers of Innovation www.futurebroadband.co.nz You can download the slides via www.slideshare.net	From: gleonhard Views: 540 8 ratings
	Time: 01:07:19	More in People & Blogs

Zukunft der Medien: Gerd Leonhard, Futurist & Keynote Redner (MediaFutureDay TPC Switzerland)

gleonhard — Thu, 02 Feb 2012 15:14:18 +0000

	Zukunft der Medien: Gerd Leonhard, Futurist & Keynote Redner (MediaFutureDay TPC Switzerland) This video is in GERMAN language. It's the complete closing keynote of Future Media Day at TPC in Zurich, Switzerland, on January 24, 2012 see emedia.tpcag.ch topics: the future of TV, social TV, OTT & mobile TV, future of content, advertising and content consumption. If you want the PDF please ping me via twitter.com	From: gleonhard Views: 320 3 ratings
	Time: 42:50	More in People & Blogs

Futurist & Keynote speaker Gerd Leonhard: summary of my work in Portuguese (RodaViva Brazil)

gleonhard — Sat, 14 Jan 2012 17:33:03 +0000

	Futurist & Keynote speaker Gerd Leonhard: summary of my work in Portuguese (RodaViva Brazil) I had the great pleasure of being a guest at the RodaViva TV-show in Brazil in 2010, and they just published a nice summary of it, a few weeks ago. The full 77 minutes can be watched here: www.youtube.com Original RodaViva version on youtube: www.youtube.com This clip is only about 2 minutes long so if you speak Portuguese give it a go for a quick fix on what I do. Obrigado! More: www.mediafuturist.com	From: gleonhard Views: 143 0 ratings
	Time: 01:37	More in People & Blogs

TribeRadio Interview Futurist & Keynote Speaker Gerd Leonhard: future of branding, business

gleonhard — Sat, 14 Jan 2012 17:01:35 +0000

	TribeRadio Interview Futurist & Keynote Speaker Gerd Leonhard: future of branding, business A few days ago, I did a fairly lengthy and deep interview with Toronto-based Marie Germain from Branding 2.o (see her Twitter channel here), touching on many issues including the future of commerce, selling, marketing and branding, so-called social media (I much prefer the term Social OS), current issues in technology and the Internet (such as SOPA - the deeply disturbing but nevertheless impending US Stop Online Piracy Act), and media / content trends. There are some quite juicy snippets in this interview, such as: "In an truly digital society we probably don't need marketing as we know it" "We are moving from a society, and an economy, based on EGOsystems to a society that is based on ECOsystems (ie INTERDEPENDENCE)" "The old days of commerce were based on handcuffing consumers, now it's all about attraction, engagement and conversations (being a magnet rather than using handcuffs)" The original TribeRadio post is here: youtu.be Thanks to Marie Germain for making this available.	From: gleonhard Views: 139 1 ratings
	Time: 01:19:36	More in People & Blogs

In GERMAN: Futurist und Keynote Speaker Gerd Leonhard im Interview auf dem ConventionCamp 2010

gleonhard — Sat, 07 Jan 2012 12:37:42 +0000

	In GERMAN: Futurist und Keynote Speaker Gerd Leonhard im Interview auf dem ConventionCamp 2010 This interview is in German language, originally posted at www.youtube.com Uploaded by t3nMagazin on Nov 9, 2011 Weitere Video-Interviews findet ihr auf t3n.de Wir haben den Media-Futurist Gerd Leonhard auf dem ConventionCamp 2011 getroffen... Themen direkt verkaufen / die Zukunft von Content, soziale Netze sind das neue Fernsehen, die anderen 3 Milliarden gehen online, paid content und neue Geschäftsmodelle	From: gleonhard Views: 77 2 ratings
	Time: 06:39	More in People & Blogs

Interview with Futurist / Keynote Speaker Gerd Leonhard

gleonhard — Sat, 07 Jan 2012 12:30:05 +0000

	Interview with Futurist / Keynote Speaker Gerd Leonhard Recorded in Sao Paulo, October 2010 covering topics such as the definition of a futurists, what are foresights, the future of education, the networked society etc Thanks to SaladaCorporativa on Dec 15, 2011 see youtu.be Video em inglês. Nesse vídeo Gerd Leonhard, autor, palestrante, CEO da The Future Agency e Professor convidado da Fundação Dom Cabral fala sobre o que o é um futurista, a carreira ea profissão de um futurista e tendências para a educação no mundo.	From: gleonhard Views: 77 1 ratings
	Time: 03:19	More in People & Blogs

Disruption and Opportunities in Marketing: Futurist and Keynote Speaker Gerd Leonhard at ANFO 2011

gleonhard — Mon, 21 Nov 2011 10:39:23 +0000

	Disruption and Opportunities in Marketing: Futurist and Keynote Speaker Gerd Leonhard at ANFO 2011 Futurist and Keynote Speaker Gerd Leonhard on the future of Marketing, Advertising and Branding, at ANFO 2011 in Oslo. Download the PDF with the slideshow at files.me.com/gleonhard/obpbe5	From: gleonhard Views: 651 12 ratings
	Time: 51:01	More in People & Blogs

TeleMedia Futures: Keynote Speaker and Futurist Gerd Leonhard Talk at Total Telecom London 2011

gleonhard — Sun, 20 Nov 2011 16:03:48 +0000

	TeleMedia Futures: Keynote Speaker and Futurist Gerd Leonhard Talk at Total Telecom London 2011 Perspective: Making the most of content opportunity Should operators extend their skills into content? Do operators want to be content providers or look at partnerships with content providers? What are the opportunities for making money around content? How should content be paid for? How can mobile operators manage data flows and address bottle necks? What's next for content delivery networks? See www.terrapinn.com for more details	From: gleonhard Views: 464 5 ratings
	Time: 30:31	More in People & Blogs

Visions of a Networked Society: Futurist and Keynote Speaker Gerd Leonhard at ITU Teleworld 2011

gleonhard — Thu, 27 Oct 2011 22:18:52 +0000

	Visions of a Networked Society: Futurist and Keynote Speaker Gerd Leonhard at ITU Teleworld 2011 This is an excerpt from a session at ITU Teleworld 2011 in Geneva, on October 26. See forum.world2011.itu.int for further details and the complete video. This Quickfire Storytelling session brings together some of the world's leading futurists to share bold ideas and conflicting predictions of how the world might look in 10 years' time. This video shows the first 11 minutes with Gerd's introduction and 5 minute talk. His slides can be downloaded via files.me.com/gleonhard/fsn82l This video is self-recorded so sorry for the variable quality. NOTE: the audio is out of sync here; try this Blip.tv version which is much better: www.mediafuturist.com Update: Gerd's new Kindle book "The Future of Content" is now available for $3.90 gerd.fm/focbook	From: gleonhard Views: 502 3 ratings
	Time: 11:03	More in People & Blogs

Futurist Gerd Leonhard Keynote at Colombia 3.0: The Future of Content (SPANISH) Part 2

gleonhard — Fri, 21 Oct 2011 09:38:25 +0000

	Futurist Gerd Leonhard Keynote at Colombia 3.0: The Future of Content (SPANISH) Part 2 This is part 2 (approx 35 minutes) of my keynote speech on The Future of Content at Colombia 3.0 October 7 2011 see www.colombiatrespuntocero.com Even though I am presenting in English the overdup is Spanish and very much in the foreground. files.me.com/gleonhard/gi5dw0 has the PDF with the slides using during the talk (most of them) Thanks to MINTIC for making this video available. For more context read www.mintic.gov.co And check out my new Kindle book "The Future of Content" gerd.fm/focbook El suizo GerlLeonhard, líder futurólogo experto en modelos de comercio electrónico, medios de comunicación e innovación fue el encargado del cierre de la Primera Cumbre Nacional de Contenidos Digitales, Colombia 3.0, realizada por el Ministerio TIC entre el 5 y el 8 de octubre. Después de cuatro días de análisis en los que se reunieron emprendedores, inversionistas, animadores, desarrolladores de aplicación y representantes de la industria de los contenidos digitales del mundo terminó Colombia 3.0. En la cumbre participaron 30 conferencistas nacionales y 50 internacionales, quienes se reunieron en 14 eventos simultáneos.Las distintas actividades y conferencias fueron seguidas en línea en 23 ciudades del país y 15 países. De igual manera se tuvo la participación de Siggraph, una asociación mundial de animación gráfica y técnicas interactivas, espacio en que 19 expertos en animación compartieron sus experiencias exitosas en las firmas más importantes del mundo de esta industria <b>...</b>	From: gleonhard Views: 312 1 ratings
	Time: 36:34	More in People & Blogs

Futurist Gerd Leonhard Keynote at Colombia 3.0: The Future of Content (SPANISH) Part 1

gleonhard — Fri, 21 Oct 2011 08:56:32 +0000

	Futurist Gerd Leonhard Keynote at Colombia 3.0: The Future of Content (SPANISH) Part 1 This is part 1 (approx 90 minutes) of my keynote speech on The Future of Content at Colombia 3.0 October 7 2011 see www.colombiatrespuntocero.com Even though I am presenting in English the overdup is Spanish and very much in the foreground. files.me.com/gleonhard/gi5dw0 has the PDF with the slides using during the talk (most of them) Thanks to MINTIC for making this video available. For more context read www.mintic.gov.co And check out my new Kindle book "The Future of Content" gerd.fm/focbook El suizo GerlLeonhard, líder futurólogo experto en modelos de comercio electrónico, medios de comunicación e innovación fue el encargado del cierre de la Primera Cumbre Nacional de Contenidos Digitales, Colombia 3.0, realizada por el Ministerio TIC entre el 5 y el 8 de octubre. Después de cuatro días de análisis en los que se reunieron emprendedores, inversionistas, animadores, desarrolladores de aplicación y representantes de la industria de los contenidos digitales del mundo terminó Colombia 3.0. En la cumbre participaron 30 conferencistas nacionales y 50 internacionales, quienes se reunieron en 14 eventos simultáneos.Las distintas actividades y conferencias fueron seguidas en línea en 23 ciudades del país y 15 países. De igual manera se tuvo la participación de Siggraph, una asociación mundial de animación gráfica y técnicas interactivas, espacio en que 19 expertos en animación compartieron sus experiencias exitosas en las firmas más importantes del mundo de esta industria <b>...</b>	From: gleonhard Views: 643 5 ratings
	Time: 01:30:35	More in People & Blogs

Gerd Leonhard announces his new "The Future of Content" Kindle book

gleonhard — Thu, 20 Oct 2011 14:46:10 +0000

	Gerd Leonhard announces his new "The Future of Content" Kindle book Gerd's new - and first - Kindle book "The Future of Content" just went online at Amazon: gerd.fm Futurist Gerd Leonhard has been writing about the future of content ie music, film, TV, books, newspapers, games etc, since 1998. He has published 4 books on this topic, 2 of them on music (The Future of Music, Music 2.0). For the past 10 years Leonhard has been deeply involved with many clients in various sectors of the content industry, in something like 17 countries, and it's been a great experience, he says. "I have learned a lot, I have listened a lot, I have talked even more (most likely:) and I think I have grown to really understand the issues that face the content industries - and the creators, themselves - in the switch from physical to digital media." This Kindle book is a highly curated collection of the most important essays and blog posts Leonhard has written on this topic, and even though some of it was written as far back as 2007 - "I believe it still holds water years later. I have tried to only include the pieces that have real teeth. Please note that the original date of each piece is shown here in order to allow for contextual orientation."	From: gleonhard Views: 339 6 ratings
	Time: 02:26	More in People & Blogs

Futurists & Keynote Speakers Gerd Leonhard & Ross Dawson: The Future of Newspapers

gleonhard — Thu, 18 Aug 2011 08:45:27 +0000

	Futurists & Keynote Speakers Gerd Leonhard & Ross Dawson: The Future of Newspapers Futurists and speakers Ross Dawson and Gerd Leonhard talk about about the future of newspapers. Recorded in Sydney July 1st, 2011. More details on Ross's blog at gerd.fm Here are a few notes from our conversation: * When I released my Newspaper Extinction Timeline, chronicling when newspapers would become irrelevant in each country around the world, it received a heated response. * Are we interested in news, or in paper? * We are now able to get rid of the printing and physical distribution, which can be up to 80% of the costs of creating newspapers and magazines, with significant environmental benefitsl * The newspaper industry may not die but it certainly won't grow, but the news business can and probably will grow. * The future of "news-on-paper" is not nearly as interesting as the future of news -- this is a far richer subject in terms of distribution, the role of journalists, the filtering of news and so on. * A key issue is how similar or individual to others is the news we get. * The far broader participation in content creation and resulting flood of content means we need professional editing and filtering. * Print has been largely paid for by third-parties -- advertisers -- and that ecosystem has not fully developed in the online world. * The long tail makes the overall market larger by accessing new markets that were not feasible before. * Scaling costs commensurate with revenues in smaller markets brings out the potential for publishers to create multi-niche <b>...</b>	From: gleonhard Views: 501 3 ratings
	Time: 09:00	More in People & Blogs